Phyllis Nystrom is on a mission to ignite a shopping revolution by shifting consumer habits away from big-box stores and back to supporting local small businesses. As the Chief Communications Officer at Skip the BigBox, she is passionate about inspiring communities to shop locally by promoting small businesses through events and shared resources. She is also an Excelsior Member at CIBN Connect, where she helps businesses thrive through powerful networking opportunities, and the Managing Partner at Clearwater County Coffee Company, where she brings exceptional coffee experiences to her hometown of Rocky Mountain House, Alberta. With a Bachelor of Arts in Psychology from the University of Calgary and additional studies in Finance, Psychology, and Sociology from Red Deer College, Phyllis combines her education and entrepreneurial spirit to create meaningful change in her community. Born and raised in Rocky Mountain House, she is a proud graduate of David Thompson High School and deeply connected to her roots. Married to her best friend, Mark Nystrom, Phyllis is dedicated to creating stronger, more vibrant communities by fostering a love for local businesses. Ready to join the shopping revolution? Learn more about her mission at City Managers Wanted.